Gyms and fitness clubs are ideal candidates for successful mobile marketing campaigns with impactful results! Mobile communication, SMS reminders, health updates, mobile websites with dietary or workout tips, class schedules, registration forms, and more can help drive revenue.

Philosophy Behind Mobile Engagements

Gyms and clubs typically focus on increasing overall engagement and loyalty of their members. It has been proven that if their members continue to participate and are active, then they will keep up with their membership fees. It is only when members stop attending or lose interest that they will stop paying for the facilities.

A lot of corporate establishments will integrate a “One more month” campaign, which encourages every member to stay just one additional month. This simple increase in overall revenue would generate millions of dollars.

How Does Mobile Help

By getting every new member to opt-in to mobile communications at enrollment, the database of current members can reach over 90 percent. The mobile promotions that come out can include health and workout tips, recipes, class reminders, and more to increase engagement.

Lead Generation

Capturing leads and recruiting new members is one of the most exciting points for any club or gym. Discussing membership expansion with the owner will do more than light up their eyes, it will light up your checkbooks. Similar to other types of lead-generation activities, traditional marketing campaigns such as print, radio, television, and event marketing require proper integration for major results. When there are active mobile engagements embedded in each piece of marketing, members are able to instantly engage from their phones.

When members text in, they can receive coupons, fitness videos, family offers, new equipment information and more. They will receive a link to a mobile website with pictures and more details of the advantages of the club or gym. From the mobile website they can fill out a short form and earn exclusives such as a free month membership, a discounted rate, or even receive an email with additional details. What does the owner of the business get? A lead and a potential new loyal member.