What Your Missing By Not Using Mobile Coupons
Businesses everywhere are looking for more economical and environmentally friendly ways to distribute their coupons.
With 92% of the population in North America owning cell phones capable of receiving text messages and over 84% of the population being regular texters, mobile coupons have the highest reach if they remain inside the SMS message itself. Running national campaigns for clients such as Pizza Hut, Round Table Pizza, Rawlings, and more has confirmed data on higher returns when adhering to SMS tactics.
15% of all e-commerce in 2013 were conducted via mobile, and tablet commerce is growing faster than mobile did.
Mobile Marketer
What Is An SMS Coupon?
There are more than 20 hours of archived training programs provided by us to outline the five core components of any SMS couponing program. The training also explains how to grow the databases for bigger coupon distribution lists as well as critical elements to watch for in customer loyalty.
An SMS/Text coupon is delivered solely in the text itself. Over half of mobile phone users still do not have smartphones, let alone unlimited data. In many cases, users just have poor coverage. Placing a coupon on a mobile web-page will often decrease redemption rates. Giving the offer inside a text has the maximum reach of any other technology, highest open rates, and therefore the highest ROI.
Features Of Text Coupons:
No repeat hits – Once someone has texted in to receive a coupon, there is a feature that can be customized to prohibit multiple uses.
Capture email – Many businesses like to ask the customer to reply with their email address prior to delivering the coupon. The platform makes this entirely accessible, and emails can be quickly sent to the email service provider of your choice.
Blasted or Opted in – Either form of text coupons can be created inside the application within seconds and deployed.
Mobile Coupons From A Mobile Landing Page
As smartphones continue to take over, the interest in graphically appealing mobile coupons with enhanced features continues to grow. Companies looking to deliver single redemption mobile coupons can utilize our new out-of-the-box coupon creator.
Steps to mobile landing page creation:
- Upload the visual image of the coupon
- Fill in promotion description: (Example 25% OFF any floral arrangement this weekend only)
- Provide Terms and Conditions
- Include address of business
This creates a mobile coupon that can be delivered in a keyword campaign or a blast to an existing opt-in database. The user simply clicks the link provided within the text message or scans the QR code to be directed to the mobile landing page.
From here the client can see a visual representation of the coupon as well as an interactive map to find the closest location. Once they walk in and show the coupon to the clerk, they will authorize the redeem button, and the coupon will be deactivated. This eliminates any possibility that the coupon will be used again.
Coupon redemptions are then tracked back in the platform for later reporting.