Everyone that heads out for the night to catch their favorite band or have a few drinks with some friends knows that planning their evening on the phone is the easiest way to go. Whether they are texting for door times or searching for the bar’s cover charge, businesses know that the customer’s phone could be the most valuable tool for driving revenue to the late-night entertainment industry.

Build a Database of Current Customers

It’s as simple as sending out offers for free appetizers or creating a contest to win a VIP date night for two. By prompting the customer to text in or enter their mobile number into a kiosk, you can keep them in your database for future promotional purposes. As these databases grow, SMS or text-messages can be scheduled out to them in order to drive increased frequency of transaction. By reminding them of ongoing evening promotions and scheduled events, it is certain that the information will be passed along to friends, thus building more traffic for your business.

Just one extra visit by a small group of people can pay for a month’s service of the platform.

Borrow business from your Competitors

Adding mobile keywords to your radio spots, flyers, mailers, car wraps, and event marketing materials provides the opportunity to capture leads into a database. For instance, when someone hears your radio spot for a grand opening and texts in for that chance to win VIP tickets, their information is automatically collected. With their captured mobile number, you can extend offers and invites in correlation to your competition’s upcoming promotions to engage potential new customers. By providing a kiosk, new customers can enter their mobile number at the point-of-sale for future offers and exclusives, which will keep them coming back for more! Increase mobile web traffic and conversions.

Want to gain additional web traffic and more conversions? Build your mobile website now and optimize every page so that locals will see your site first when searching for the evening’s event roster. When the potential customer views your site they get instant access to your specials, locations, concert or event schedule, menu, and anything your heart desires. They also receive an option to instantly download your app icon to their phone!