Keywords
Create a keyword on one of a number of short codes assigned to you or your client. Program the response you want it to send back, and your keyword is live. Create keyword campaigns for text coupons, virtual business cards, deliver pictures back in response, send two messages at once, or even capture comments. Enable lead notifications to alert users when they text in a keyword. The keyword creator is where 95% of all SMS Marketing campaigns reside due to the number of options and its flexibility.
Blasting
The SMS blasting function allows users to select from permission-based SMS marketing databases of mobile numbers and schedule messages to be sent to them at any time. The system inserts a “Reply STOP to Stop” message at the end of every text. This can be shortened or modified at times, but it is recommended to leave it in every text message according to best practices and MMA guidelines.
Auto-Resonder
The auto-responder feature enables a user to create SMS keywords and schedule future messages that automatically happen based on the time and date at which the keyword is engaged. Trigger unlimited future messages off of the initial engagement via text to the keyword. Examples of real world deployment would be an oil change store running a point of sale campaign, instructing users to text in for an instant coupon to be redeemed, on their next visit. They get an instant text back and receive a message exactly 90 days later with a coupon for their next visit.
Voting and Polling
Whether starting a voting/polling campaign from a SMS keyword, or blasting out to an existing group, every business loves the opportunity to get feedback from their clientele. Voting/polling campaigns allow a user to create a question and define the possible responses. Once participants select their choice via text, the platform records those responses. Advanced features of voting/polling allow for a user to post live results on a digital display, run the results to the web via an RSS feed, send results back to the recipient via text in real time, and capture email for campaign participants.
Text-to-Screen
Creating dynamic events is easy when marketing campaigns are created where users can text in their comments, votes, pledges, or shout-outs to be displayed for the public to see. Worried they might say something silly? Simply enable the “Moderator” feature where you can approve all messages that appear instantly. Text-to-Screen or Text2Screen is a great tool to use for churches, festivals, or even sporting events. The campaign allows the user to fully customize the background colors, images, and verbiage that appears.
Survey
Have a lot of questions you want to ask? Send out a survey campaign and reward the users with a coupon at the end! The survey marketing tool allows the user to create unlimited multiple choice questions and answers. Many restaurants run survey campaigns to get detailed feedback for quality assurance. They will often reward their customers’ participation by giving them a prize or coupon at the end of the series of questions.
Trivia
Trivia contests are one of the most engaging and interesting ways to create opt-ins. Create new trivia relevant to the business and reward the contestants at the end for their participation. In the trivia module a user can specify the appropriate amount of questions that the contestants need to answer correctly in order to determine whether or not they receive a prize. Example: The grand prize/text response might come to those that answer 75% of the answers correctly, while the consolation prize/text goes to those that score lower than 75%.
Text-to-Win
Create other exciting engagements with the popular text-to-win feature. Users can select every 9th winner (or a number of your choice), or they can designate a single winner to be selected at the end of the contest. Winners are notified and non-winners receive a pre-determined consolation text. Many advanced marketing options we built into this robust campaign, including the ability to capture email at the time of entry, deliver variable results, enable or disable re-entry, remove of winners from future campaigns, and much more.